Mobile Virgin

I never gave it much though when I first heard of it, but again today I heard about a mobile phone rental program. What makes this virgin mobile phone rental program different than the other phone rentals in the UK, is that Virgin Mobile was asking for feedback on the idea. It looks like VM may consider renting and leasing cell phones in certain markets.

I know there are a lot of businesses that already do this in the UK, where mobile phone retailers are a bit cheaper already. Mobile phone retailers in the UK have already embraced the concept of renting out phones, but is the US ready for this? And honestly, who is going to rent a $20 - $50 phone anyways? 

I'm sure this will fade away, but I just wanted to discuss the concept of renting phones in the US, as it's a really interesting concept for a pre paid provider.